Chartwell Agency
  • our expertise
    • branding, re-branding
    • crisis communications
    • digital marketing
    • digital media
    • facilitation & training
    • graphic design
    • marketing campaigns
    • public relations
    • reputation management
    • social media
    • video production
    • website design
  • healthcare
    • crisis communications
    • customer service training
    • branding
    • digital marketing
    • public relations
    • reputation management
    • social media
    • strategic planning
    • video production
    • website design
  • financial
    • bank marketing
    • branding
    • credit union marketing
    • crisis communication
    • digital marketing
    • graphic design
    • loan marketing campaigns
    • public relations
    • social media
    • strategic planning
    • video production
    • website design 
  • education
    • advertising
    • branding
    • digital marketing
    • media training
    • public relations
    • reputation management
    • social media
    • video production
    • website design
  • economic development
    • branding
    • crisis communication
    • digital campaign
    • facilitation & training
    • graphic design
    • marketing campaign
    • public relations
    • reputation management
    • social media
    • video production
    • website design
  • digital marketing
  • who we are
    • our team
    • our work
    • blog
    • in the media
    • resources
    • careers
    • clients
  • contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
  • Link to Facebook
  • Link to LinkedIn
  • Link to Instagram
  • Link to Youtube
  • NI ReACh new logo on stationery
  • NI ReACH website design on 2 monitors
  • NI ReACH Website Design on smart phones
Previous Previous Previous Next Next Next
123

Rebrand & Website

Client

Northern Illinois ReACH

Industry
Non-Profit
Real Estate

Our Expertise:

Strategic Facilitation
Message Development
Marketing
Graphic Design
Website Development
Public/Media Relations 

Northern Illinois Regional Affordable Community Housing (NI ReACH) – previously Winnebago County Housing Authority – was established in 1940 and has a long history of serving the needs of the community. It serves more than 1,600 families through approximately 20 different programs in Winnebago, Boone, Stephenson, Ogle, Jo Daviess and Dekalb counties.  

It manages the Boone County Housing Authority and half of the Freeport Housing Authority program, and its affordable housing nonprofit developer has completed about $80 million in new housing and rehab housing since 2005. As a high-performing agency (as recognized by the US Department of Housing and Urban Development and NAHRO), the organization sought an opportunity to rename and rebrand to better align with its region, reach, scope, and vision for the future.  

Solution

Chartwell facilitated an organization-wide discussion to develop a brand that is more accessible to the people who need NI ReACH’s services most. The new brand also needed to help counter the negative stereotypes often associated with poorly managed housing developments. 

The new name, brand, and website were designed with NI ReACH’s communities in mind, providing a first impression and informational resources that are modern, accessible, and most importantly, friendly. Those in need of housing should feel comfortable that the organization has the knowledge, capability, and compassion to assist them through the often-intimidating process. 

The new website, while designed with current and potential residents at the forefront, also needed to meet the needs of NFP partners, agency partners, potential donors/supporters and the community at-large. It shares information and promotes the importance and value of affordable community housing, dispelling the stigma often associated with it.  

Chartwell assisted with the public launch of the new brand, helping set the stage for the announcement, build excitement, and communicating through the change to establish a solid foundation for ongoing relationships. Chartwell developed communications for use with regional media, on social media platforms and for direct stakeholder communications. 

Outcome

“Changing the name of our agency was one of the most complex, delicate, and important decisions we would make, for we were literally defining our identity. We trusted Chartwell to help us make the right decisions, keep us on track, and have fun with the process.”

Alan Zais, Executive Director, NI ReACH

Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail

Related Projects

Website

Rock Valley Credit Union

Website

Picatinny Federal Credit Union

Admissions Campaign

Anderson Japanese Gardens

Website

Rural Medical Training Collaborative
  • our expertise
  • our work
  • who we are
accessibility

our industries

  • education
  • financial
  • healthcare
  • economic development

contact us
repperson@chartwellagency.com

 

Rockford
Chartwell Agency
120 West State Street, Suite 305
Rockford, IL 61101
(815) 282-9976

Newsletter Signup

© Copyright - Chartwell Agency
  • Link to Facebook
  • Link to LinkedIn
  • Link to Instagram
  • Link to Youtube
Link to: Annual Report Link to: Annual Report Annual ReportAnnual Report Cover Link to: Integrated Marketing Campaign Link to: Integrated Marketing Campaign Girl Scouts Direct Mail marketing campaignIntegrated Marketing Campaign
Scroll to top Scroll to top Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OK

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settingsHide notification only