Website
Picatinny Federal Credit Union
Website
Client
Picatinny Federal Credit Union
Industry
Financial
Our Expertise:
Website Design
Digital Media
Marketing
Content Development
Graphic Design
Picatinny Federal Credit Union, based in New Jersey, is a full-service credit union serving members since 1939. Offering a wide range of financial services to over 19,000 members, Picatinny focuses on providing value through lower fees, higher savings rates, and convenient services. The credit union reinvests profits into the community, ensuring every member feels valued and supported.
Picatinny Federal Credit Union’s existing website fell short in providing a seamless experience for current and potential members seeking information about the products, services, and resources through the credit union. With an outdated theme, design, and structure, the website limited users’ ability to easily find crucial information and team members’ ability to keep the site current.
Solution
Chartwell Agency worked with Picatinny Federal Credit Union to develop a website that communicated efficiency, trustworthiness, capability, expertise, and organizational sophistication, all while reflecting best practices for user experience, intuitive navigation, search engine optimization, and modern functionality.
With one of the main objectives for the organization being to enhance user experience, the first step was to develop a clean and intuitive navigation process, ensuring a seamless browsing experience. Presentation of content was streamlined, and pages were designed with a mobile-first approach, ensuring a good experience across myriad devices. Custom functionality allowed team members to easily update and cross promote important information like rates, special offers, and resources across multiple pages of the site.
The website’s resources were expanded to include educational articles, calculators, and videos, providing members with the tools to make informed financial decisions in a variety of formats. As importantly, the new site streamlined the website maintenance processes, making it easier and faster for Picatinny staff to manage and create content throughout the site.
Outcomes
Chartwell Agency’s partnership with Picatinny Federal Credit Union resulted in a website that reflected the organization’s professionalism, expertise, and dedication to the member experience. The project focused on improving user experience as well as simplifying ongoing website maintenance. The site has earned rave reviews from members who enjoy the expanded value of the resource and staff who appreciate a streamlining of their process to keep the site up to date.
“Chartwell Agency helped us achieve our goal of creating a modern, user-friendly website that our members love. Their expertise and creativity were evident in every step of the process, and they consistently went above and beyond to ensure our vision was brought to life.”
Taylor Tice, Marketing Manager, Picatinny Federal Credit Union
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