“Getaways to Dream About” Social Media Campaign Takes Off for RFD

Recognizing record traffic on social media, RFD sought to engage individuals immediately and continually. Chartwell created the social media campaign, Getaways to Dream About, that presented leisure travel as part of an optimistic future – full of all the color and fun of an eventual vacation. There were three overarching goals in developing this social media campaign:

• Promote RFD destinations
• Enhance visibility to position RFD as the airport of choice, post-COVID
• Garner additional followers – and future travelers – for RFD

Chartwell’s imagery overlaid COVID-appropriate settings with colorful dreams of an eventual vacation. Designs leveraged a range of age, gender, race, and interests to appeal to a variety of current and potential travelers.

Additionally, thoughtful content shared details about the destinations to which RFD flies for further engagement. The boosted social media campaign was complemented by a strong, organic content strategy to capitalize on interest and excitement.