Education-Focused Marketing Campaign Promotes Horizon Grant at Rockford University

Using its expertise in marketing campaigns, Chartwell Agency helped Rockford University create a name for the grant and an integrated campaign to support the school’s goal of promoting it to prospective students and their families.

Additional campaign objectives included:

• Inspiring students to consider Rockford University by focusing on how the school supports its students by having highly respected professors, a variety of majors to choose from and a campus culture that is warm and inviting.
• Educating students and families on how the Horizon Grant works and how to apply if interested.
• Offering additional resources such as more information on Rockford University and/or a tour of the school.

Chartwell Agency suggested a comprehensive campaign to help reach the school’s target audience. The tactics consisted of a website landing page, targeted email, digital campaign (social media and display ads), a 30-second commercial and a billboard. The campaign also included college fair recruitment materials including banners and other signage to increase awareness for and interest in the grant.

The firm developed a scalable concept that could be used to promote the Horizon Grant program in various formats and through multiple mediums. The campaign leveraged school branding, bright colors, and student images to engage with prospective students. A strong headline and call to action was included to grab the audience’s attention and encourage them to click through to the Horizon grant landing page for more information.

The firm managed all aspects of the campaign tactics including concept development, copywriting, graphic design, digital and traditional marketing implementation.