Aspire Brochure
Client
TexAmericas Center
Industry
Economic Development
Our Expertise:
Marketing
Content Development
Graphic Design
Located in the Texarkana metropolitan area, TexAmericas Center owns and operates one of the largest mixed-use industrial parks in the United States. With roughly 12,000 development-ready acres of land and approximately 3.5 million square feet of commercial and industrial product, TexAmericas Center services four states including Arkansas, Louisiana, Oklahoma, and Texas.
Each year, TexAmericas Center distributes a comprehensive brochure to convey its multifaceted narrative to a diverse audience, including current clients and potential clients, developers, community leaders, and governmental bodies. TexAmericas Center began developing the piece called “Aspire” in 2022, and every year builds upon the graphics, messaging, and data.
Each year’s version illustrates its commitments to the Texarkana region’s legacy in military defense and manufacturing while encapsulating its journey, industry support, and future aspirations in a visually compelling and informative manner. The most recent piece highlighted the organization’s commitment to enhancing rail operations and providing reliable energy sources to its tenants.
Solution
Chartwell Agency leveraged its expertise in economic development, graphic design, and storytelling to conceptualize a vibrant six-panel, tri-fold brochure. The brochure is a testament to TexAmericas Center’s journey and aspirations. It includes a personalized letter from the CEO, providing insights into the organization’s past achievements and future trajectory.
A visual timeline highlights TexAmericas Center’s evolution, while industry-specific details illuminate its pivotal role in supporting diverse sectors. The inclusion of client testimonials adds a human touch, reinforcing TexAmericas Center’s dedication to relationships and customer service.
Additionally, a “by the numbers” section underscores the tangible results achieved, further validating TexAmericas Center’s contributions to the region. Leveraging TexAmericas Center’s branding, Chartwell Agency curated captivating visuals and infographics, ensuring maximum engagement.
Outcomes
The final Aspire brochure strengthened messaging and enhanced audience engagement by sharing a visually appealing story that carried throughout the piece. The brochure became more than just a communication tool; it represents TexAmericas Center’s commitment to regional growth, prosperity, and dedication to providing jobs. By leveraging Chartwell Agency’s creativity and expertise, TexAmericas Center succeeded in not only communicating its achievements but also inspiring stakeholders toward a shared vision of progress.
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Chartwell Agency
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