Website
Williams McCarthy
Public Relations
Client
TexAmericas Center
www.TexAmericasCenter.com
Industry
Our Expertise:
Marketing
Public/Media Relations
Video Production
Content Development
Located in the Texarkana metropolitan area, TexAmericas Center owns and operates one of the largest mixed-use industrial parks in the United States. With roughly 12,000 development-ready acres of land and approximately 3.5 million square feet of commercial and industrial product, TexAmericas Center services four states including Arkansas, Louisiana, Oklahoma, and Texas.
In 2021, TexAmericas Center was ranked as the No. 5 industrial park in the country by Business Facilities magazine. The company is doing incredible work in solving the world’s supply chain distribution, manufacturing, and transportation needs while also recruiting good-paying jobs to the region.
TexAmericas Center approached Chartwell Agency for help to promote Texarkana as a wonderful place to relocate or grow their business, to drum up excitement about prospective business, and advertise the great commercial, industrial, and economic successes happening in the region.
Solution
To help TexAmericas Center with its positive messaging, Chartwell Agency developed an enthusiastic PR campaign to share its unique opportunities to potential trade and industry operatives who might choose to do business with TexAmericas Center.
Leveraging its impressive approach to economic development, dedication to good jobs, and forethought about the future of Texarkana, Chartwell Agency focused on local and regional outlets, as well as trade and industry media for pitching stories. The two-fold approach focused on TexAmericas Center’s commitment to the region’s legacy and its future while also leveraging itself as a leader in worldwide economic development.
Chartwell Agency launched the PR campaign and steadily secured coverage from local and regional opportunities, as well as in key trade outlets.
Additionally, during the time of robust growth, TexAmericas Center was preparing to make key announcements that would impact the region and specific industries. With limited opportunity to gather individuals to a traditional news conference during COVID, Chartwell produced two engaging, virtual press conferences.
Outcome
Chartwell Agency’s public relations focus improved TexAmericas Center’s visibility to the region and to key industries by 120% year over year. Additionally, the virtual events allowed key individuals (e.g. Texas Governor as well as federal and state legislative leaders) to participate in the news conferences as they were able to participate without traveling. Further, specifically targeted media were able to “attend” these virtual activities as the publications are located throughout the country.
Because of the intentional messaging and execution, businesses have specifically told TexAmericas Center they heard about the industrial park because of something they read about them as a result of the PR campaign. Contacts have been generated, coverage secured, new business landed at TexAmericas Center as a result of the ongoing PR efforts.
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repperson@chartwellagency.com
Rockford
Chartwell Agency
120 West State Street, Suite 305
Rockford, IL 61101
(815) 282-9976
