WilliamsMcCarthy LLP is one of the oldest and largest law firms in northern Illinois. The firm’s attorneys offer a full range of legal services to public and private corporations, family-owned businesses, financial institutions, healthcare providers, tax-exempt organizations, education institutions, municipal entities and individuals. Chartwell Agency has been agency of record for WilliamsMcCarthy since 2014.
Solution
As part of its ongoing marketing efforts, Chartwell worked with WilliamsMcCarthy to update its website to improve the usability from both the front and back ends. A redesigned website would better position the firm’s digital presence, improve search engine results and better integrate the firm’s messaging. Chartwell created a design that more effectively shared information about the firm and promoted the organization and its attorneys; improved the overall user experience; and strengthened mobile responsiveness.
Outcome
The redesign was a major step forward for WilliamsMcCarthy to make the company’s web presence more modern and user friendly. Attorney bios and service lines were consolidated to provide necessary information but not overwhelm the user while still including pertinent SEO keywords. The back-end design is also much easier for the company to update moving forward.
Year over year, the website saw:
- 25% more users
- 27% more new users
- 26% increase in website visits
- 23% increase in total page views
