Website
Client
Williams McCarthy
Industry
Legal Services
Our Expertise:
Branding
Website Design
Marketing
Content Development
Graphic Design
WilliamsMcCarthy LLP is a highly regarded law firm serving Northern Illinois, known for its long-standing tradition of delivering exceptional legal services. The firm provides comprehensive legal counsel to a diverse client base, including corporations, family-owned businesses, financial institutions, healthcare providers, non-profits, educational institutions, municipal entities, and individuals. With a commitment to both their clients and the community, WilliamsMcCarthy has built a reputation for reliability, expertise, and a dedication to justice.
After assessing their current site, WilliamsMcCathy needed a partner to help present their practice areas and attorneys with an online strategy that aligns with best practices, ensures a more intuitive user experience, and provides better functionality on a modern content management system.
Solution
To help WilliamsMcCarthy modernize its website, Chartwell Agency crafted a strategy that focused on delivering an exceptional user experience while highlighting the firm’s legal expertise through a content-rich approach. The new mobile-first site ensures seamless access to essential information on any device, making it easy for visitors to find practice areas, attorney profiles, and legal services. By developing intuitive, streamlined navigation, Chartwell ensured users could quickly access frequently requested content, leading to a more efficient and satisfying user journey.
Understanding that content is key to communicating WilliamsMcCarthy’s depth of capabilities, the website was built with optimized copy to highlight the firm’s legal knowledge while improving search engine rankings. The user-friendly content management system allows staff to easily create and update content, including articles, attorney profiles, and client success stories. This allows the website to grow and adapt as the firm’s needs evolve.
To meet WilliamsMcCarthy’s lead-generation goals, Chartwell integrated custom forms connected to the firm’s email marketing system, ensuring seamless lead capture and follow-up with potential clients. With dynamic content sections for publications, blogs, and case studies, the site now serves as a comprehensive resource hub for clients and partners, further elevating the firm’s online presence and regional reputation.
Outcomes
The redesigned website has successfully repositioned WilliamsMcCarthy as a leader in the legal space, significantly improving the visitor experience. The mobile-first design has improved accessibility, leading to a noticeable increase in mobile visitors, while optimized content has enhanced search engine rankings, driving higher visibility and lead generation. The site’s intuitive navigation and streamlined structure have reduced bounce rates and increased time spent on the site.
Chartwell Agency specializes in innovative website design focused on generating leads and revenue for organizations. The firm offers research and data analysis, messaging and content strategy, vibrant design, SEO copywriting, strong brand identity, and easy to use content management systems that allow clients to manage their sites with confidence.
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repperson@chartwellagency.com
Rockford
Chartwell Agency
120 West State Street, Suite 305
Rockford, IL 61101
(815) 282-9976