Top 2023 Marketing Trends
With 2022 almost in our rearview mirror, at Chartwell Agency, we’ve been thinking a lot about the year ahead and what the top marketing trends will be in 2023. We don’t have a magic crystal ball, but we do have the experience of working with clients across the United States and in many industries, such as financial, healthcare, economic development, and education. We are seeing major movement from organizations in these industries taking action to enhance website user experience, improve Google search rankings, diversify video assets, and connect with younger demographics through TikTok
The need to reach audiences faster and more directly and outperform competitors will be the main driving force for marketing in 2023. Ready to for it? Here is the countdown for our picks for the top 2023 marketing trends:
#4: TikTok
Are you a bank or credit union looking to increase deposits; a community college that offers diverse programs and courses; or a specialty healthcare practice that wants to educate people on how to live happier and healthier lives? Current data shows that more people are turning to TikTok as a search engine to answer questions and learn about something. And TikTok continues to invest in this search-behavior demand by rolling out updates to make searching on the platform easier.
With 80 million active monthly users in the U.S., there is a major opportunity for organizations to reach those between the ages of 16-34. Why is TikTok on the rise? People prefer visual platforms, which is why TikTok earns the #4 spot on the list of 2023 marketing trends.
#3: Vertical Videos
Vertical videos are on the rise for good reason: people consume content on their mobile devices. And because it’s easier and more comfortable to hold our phones vertically, we prefer to watch videos in portrait mode, or vertically. From TikTok to YouTube shorts, Instagram and Facebook stories, vertical videos are everywhere, which is why it’s earned the #3 spot on our list of 2023 marketing trends.
#2: Search Engine Optimization (SEO)
More businesses will invest time and energy into SEO to win search results for more qualified website visitors. SEO is the process of improving a website so pages rank higher in Google and other search engines. With Google owning 90 percent of the search engine market share, it’s important to ensure your organization ranks among the top three organic Google search results for the projects and services you offer – a great digital tactic to outperform your competition and the reason why SEO is #2 on the list of top 2023 marketing trends.
Organizations should prioritize conducting an SEO audit in 2023. This will identify vulnerabilities and opportunities to improve organic Google rankings – and outrank competitors – by identifying areas for website enhancements.
#1: Website User Experience (UX)
The last thing any organization wants is for a targeted prospect to find its website, visit it, and lose interest because they can’t find a product or service it offers, or the expert advice they’re seeking. As a result, website UX earns the top spot on the list of 2023 marketing trends.
Organizations should prioritize a website UX audit to maximize its online presence to earn more business. A UX audit examines user journey throughout a website, evaluating their experience with an eye for ease of use, intuitive navigation, relatable/meaningful content, and clarity/ease of conversion points. A UX audit uncovers improvements to the ways visitors interact/engage with a website and ultimately convert to the next step of the sales cycle.
At Chartwell Agency, we have a team of marketing experts that can help your organization meet its business goals in 2023. For more about social media marketing, video development, SEO, and website user experience, connect with us today!
