Top Video Ideas to Increase Views, Engagement, and Visits to Your Website
In today’s digital age, videos have become a powerful tool for businesses to boost their online presence and attract a wider – and highly targeted – audience. With the right content strategy leveraging videos on social media platforms and YouTube, videos can drive more views, engagement, and ultimately, visits to your company’s website. Here are the top five video ideas to take your online marketing to the next level and help you achieve your business goals.
How-to and Tutorial Videos
One of the most effective ideas for increasing views, engagement, and website visits is to create how-to and tutorial videos related to your industry or business. By providing valuable information, solutions, and practical tips, you establish yourself as an authority in your field and build trust with your audience. To maximize impact, optimize your videos for search engines, such as naming your video file using a targeted keyword, creating an engaging thumbnail image, and including a clear call-to-action at the end to drive engagement and more qualified leads to your website.
Demonstrations and Reviews
When people are considering making a purchase, they typically seek out detailed information online and want to know what it’s like to experience it firsthand. Capitalize on this by creating engaging demonstrations and review or “testimonial” videos. Showcase your services’ or products’ features, benefits, and unique selling points, highlighting how it sets you apart from competitors. Authentic reviews from satisfied customers can also build credibility since they are being presented by a third party (let someone else talk good about you!). Close out each video with a strong call-to-action, encouraging viewers to visit your website for more information.
Behind-the-Scenes and Company Culture Videos
Humanizing your brand is crucial for fostering a solid connection with your audience. Behind-the-scenes and company culture videos allow you to give viewers a glimpse into your organization’s values, work environment, and the people behind the scenes. Videos like this create a sense of authenticity, making your brand more relatable. By linking these videos to your website, you can encourage viewers to explore further, learn more about your company, and potentially become customers.
Webinar and Live Event Recordings
Webinars and live events offer a valuable platform to share knowledge and engage with your target audience. Record these events and repurpose them into video content and make them available on your website. By doing so, you extend lifespan and allow those who missed the live event to also benefit from the valuable content. Additionally, these videos can drive traffic to your website when posted on social media and YouTube as interested viewers will visit to access the full recordings or learn about upcoming events.
Storytelling and Emotional Videos
Humans are naturally drawn to stories and emotions. Craft compelling storytelling videos that evoke emotions and resonate with your audience. These videos can be inspiring, heartwarming, or thought-provoking. They should align with your brand’s values and purpose, creating a connection that leaves a lasting impression on the viewer. Include a clear call-to-action, inviting viewers to visit your website to learn more about how your company is making a positive impact.
Incorporating videos into your marketing strategy is a powerful way to increase views, engagement, and website visits. At Chartwell, our team of video experts are uniquely equipped to help organizations grow their online presence and reach through dynamic video storytelling.
Connect with us to learn more about how you can captivate your audience, drive traffic to your website, and ultimately grow your business in today’s digital landscape!
