Continue to Prioritize Relationships This Year

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Marketers, like everyone else, have seen a lot of change over the course of the last six months. While strategies, tactics, and budgets have had to be flexible, one thing should have remained at the top of the priority list – relationships. In…

Visual Investment: Great Images Tell Great Stories

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You’ve heard of the term return on investment (ROI) but get ready for ROVI (return on visual investment). As the world continues to battle the COVID-19 pandemic, we are all encouraged to limit our contact with others. Gone are the days that…

Humor in Pandemic Marketing? Consumers Look for a Lighter Side

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Nothing is funny about the pandemic. Numbers escalated, we stayed home. We all became employee/teacher/chef/sanitation engineers - simultaneously. Then glimmers of hope, small returns to normalcy before escalating numbers crept up again and…

Rebranding in a Pandemic? That Is the Question. What’s the Answer?

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During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in…

Chartwell Agency Earns Silver Award in National Credit Union Marketing Competition

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned a Silver MACQUEE, a national award for credit union marketing. The MACQEEs are awards reviewed and issued by the Marketing Association of Credit Unions…