Recession Proof Your Marketing

,
The fear of a recession is real, and there is a large debate on whether the downturn will begin this year or next. This means a potential decrease in consumer spending, fewer products and services being sold by businesses, and more job loss…
Do You Know Who You Are?

The Never-Ending Customer Journey

Defining your audience begins with knowing your own organization   Who do you think you are? No, really. Do you know who you are as an organization? Because only when you understand your own organization will you be able to define…

The WWW (WHY? WHAT? WHO?) of Website Development

, ,
https://youtu.be/hgcwG7MGtuw Websites are the core of most businesses’ brands. They are a portal for people to know and understand who you are, what you do, why you do it, and what you can do for them. As digital and virtual engagement…
man taking vertical video of coffee and cake

Vertical Video: Three Reasons to go Vertical

,
In my first blog of this series I laid out the reasons why you should be using video in your marketing efforts. The number of people consuming video on their mobile devices is staggering and only increasing. In my most recent vlog I went over…