Media Meet & Greets: Seize the Opportunity

Industry conferences and trade shows are back in full swing after a pause due to the COVID-19 pandemic. Many organizations are just starting to send team members back to events this fall as the heavy event season kicks off. Conferences are…

Updating Your Owned Media: 3 Reasons Why It’s Time for a Review

When it comes to marketing, we believe in employing a combination of owned, earned, paid, and shared media strategies to ensure you’re connecting with your clients wherever they are. While each of these strategies have their own actions,…

Not an Online Brochure – Writing Website Copy That Works!

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At Chartwell Agency, we do more than design and develop beautiful websites – we also write the website copy. Why? Writing website copy is a specialized style of marketing content development that is part science, part artform. Understanding the user experience, following best practices for consistent content presentation, telling a story, and driving a call to action across multiple display variables represent just a few of the challenges for web copywriters. Here are a few tips to write website copy that really works.
benefits of blogging

The Benefits of Blogging and Answering: Should My Company Blog?

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We often get asked: is it really beneficial for my company to have a blog? Or, we are so busy, do we actually have time to blog? The answer to both of those questions is a resounding – shout it from the mountaintops – YES! I mean, after…

The Value of Marketing for Third-Party Logistics Companies

A few weeks ago, my husband and I packed up our two kids and headed East for our annual family beach vacation in Delaware. We made our way through Chicago traffic, on to Indiana toward the Rust Belt and the Ohio and Pennsylvania turnpikes.…