The ABC’s of School Branding Efforts that Make the Grade

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https://youtu.be/QnYLfCzkSK0 Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…

Know Your “Secret Sauce” – Craft Brand Messaging that Sets You Apart

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When people speak of their organization’s “brand,” they’re often referring to the logo or graphic identity, not the brand messaging behind it. At Chartwell Agency, we talk about “Brand” (with a capital “B”) being your organization’s…
project-management

Project Management: Following Up Means a Lot

Project management is one of those lifetime skills I’ll always need to and want to work on. When I joined the Chartwell Agency team in 2017, I was impressed by some of the processes in place for working with our clients. Those include…
holiday-social-media-fireworks

Fireworks Photos: Add Authenticity to Your Holiday Social Media Posts

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It’s that time of year: time to scroll through your social media feeds and see multiple threads of businesses posting stock fireworks photos from the internet. That is until now. With a little bit of planning, a camera or cell phone, a simple…

Become More Inclusive with Your Marketing Strategies

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Inclusivity helps you reach your audience and stand out from your competitors. With today’s society being more diverse and interconnected, it’s more important than ever to be thoughtful about your organization’s messages, images, voices,…

The Password Is…? Managing Your Digital Tools

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As an agency that develops and manages communications, we often require access to our clients various existing channels, subscriptions, accounts, etc. Common challenges we have are that these accounts were often set up some time ago, or by…
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Search Trends and SEO: Three things COVID-19 has changed about how we search

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As we begin to emerge from the global pandemic, we recognize that consumer behaviors have changed how they search online. It is no surprise that online shopping and healthcare, wellness, and news searches skyrocketed during the pandemic while…

Graduate to Better School Marketing to Grow Your Organization’s Enrollment

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As schools focus on enrollment, here are four simple guidelines to improve your school marketing and grow your organization's enrollment.

Tell a story that’s personal

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Storytelling has been on my mind the past two weeks. That’s because my dad passed away April 25 after battling pancreatic cancer for about two years. I’m a writer by trade but nothing really prepares you for writing an obituary about…
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Reinvent Your Public Relations Strategy

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With the economy beginning to show signs of a resurgence, now is the time to reinvent your credit union or community bank public relations strategy. Why now? With more than a year of navigating the unfamiliar territories of the pandemic, we…