Ask the Right Questions to Get the Best Content

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Developing a content plan helps keep your organization’s communications consistent and on track when workloads increase and times get hectic. But just getting started on a blog or an article can be a hurdle to following and fulfilling that…

Financial Industry Marketing Trend: Keep it Virtual

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Forecasting financial industry marketing and public relations trends is an important component of any communications and marketing plan. Check out some of these trends to help enhance your visibility.

Chartwell Logo Design: Keep it Simple

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As my teammate Jason Edlen wrote in his recent blog about logo design, a logo is just a small part of your overall brand but the impact it has on your business is huge. At Chartwell Agency we work hard to deliver our clients results that…
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Content and Creative: Marketing’s Power Couple

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When it comes to power couples, content and creative are like the Bennifer or Brangelina of the marketing and communications world. They go hand in hand, but we’re guilty of crowning content king and relegating creative to a lesser royal…
social-media-strategy

Get Social: Tips for a Successful Social Media Strategy

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According to HubSpot’s annual, State of Marketing Report 2021, “the No. 1 way companies are approaching marketing is social media, suggesting that personalized marketing and conversational marketing is the preferred approach.” And according…

Olympic Marketing Trends: Gold Medal Strategies

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When it comes to Olympic marketing trends, there have been a few consistent themes that both the media coverage and advertisers have focused on: features with world famous athletes doing amazing things and telling stories of triumphs over adversity.…

The ABC’s of School Branding Efforts that Make the Grade

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https://youtu.be/QnYLfCzkSK0 Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…

Know Your “Secret Sauce” – Craft Brand Messaging that Sets You Apart

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When people speak of their organization’s “brand,” they’re often referring to the logo or graphic identity, not the brand messaging behind it. At Chartwell Agency, we talk about “Brand” (with a capital “B”) being your organization’s…
project-management

Project Management: Following Up Means a Lot

Project management is one of those lifetime skills I’ll always need to and want to work on. When I joined the Chartwell Agency team in 2017, I was impressed by some of the processes in place for working with our clients. Those include…
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Fireworks Photos: Add Authenticity to Your Holiday Social Media Posts

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It’s that time of year: time to scroll through your social media feeds and see multiple threads of businesses posting stock fireworks photos from the internet. That is until now. With a little bit of planning, a camera or cell phone, a simple…