A Website Design to Better Meet TODAY’s Consumer

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Right now, your marketing and communications efforts should be on your website design, content and navigation. Now more than ever, people are spending more time online. The increase in digital engagement has been driven by the pandemic and…

Blush and Bashful (Or Pink and Pink)

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I have a confession. I’m obsessed with colors. Okay, okay. I know what you’re thinking. “Occupational hazard. After all, you’re an art director, right?” Fair enough. However, I’m not talking about your garden-variety professional…

5 Common Healthcare Marketing Mistakes to Avoid

https://youtu.be/MFh3EGB-w5E Healthcare marketing like the healthcare industry itself, can be challenging and complicated. With intense competition, changing consumer behaviors, and online sources becoming the norm for individuals looking…
Differentiator

Let Your Differentiator Shine

One of my colleagues recently made a comment that people don’t think they’re creative because they can’t do graphic design, while forgetting that creativity doesn’t fit into one box or another. You’re not any less creative because…

Should We Be Blogging? Yes, and Here’s Why!

At Chartwell Agency, we help clients redesign or refresh websites often. Invariably, we have the conversation about THE BLOG. “Do we really need a blog?” “If we have one, how often do we need to create new content?” “Does anyone even…

Tips for Current Real-World (Video) Media Interviews

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During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence…

Proper Messaging Key for Return to In-person Patient Visits

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We know COVID-19 restrictions and precautions are still in place, but most states are taking gradual steps to increase various activities that were disrupted by the pandemic. Healthcare providers had to put a hard stop to elective procedures…
marketing review

A Mid-year Marketing Review

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The first half of 2020 has been quite the ride! Our daily habits and lives were disrupted. We experienced uncertainty, fear and (lots of) change. Despite these challenges, we learned how to be more resilient, agile and patient. What we thought…

Designing in These Times

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At the beginning of March 2020, most of our clients were in full swing with their Q2 marketing programs and plans. Messaging and creative were developed and ready to rock ‘n’ roll. We were heading into the fun advertising seasons of spring…
healthcare marketing

Healthcare Marketing FAQs: COVID Edition

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Our last Chartwell Agency Lunch Bites webinar focused on answering many common questions we received throughout the series, but also on questions we have heard from clients and colleagues around how to manage marketing during the COVID-19 pandemic.…