Planning your news conference from beginning to end.

Planning your news conference from beginning to end.

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When your organization is launching a new product, event or initiative, a news conference may be the best way to share that news. A news conference, sometimes referred to as a press conference, is an event in which newsmakers invite the media…
It’s not them. It’s you (your brand).

It’s not them. It’s you (your brand).

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What do you do if you feel you have tried everything to connect to your customer and they still aren’t interested? How do you make them like you? It’s them, right, not you?   Maybe . . .   People relate to people not…
Ladies who crunch? – How Doritos might have gotten it wrong.

Ladies who crunch? – How Doritos might have gotten it wrong.

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In a recent interview with Freakonomics, Indra Nooyi, CEO of PepsiCo, shared some of the company’s thoughts on gender differences in the snack food industry. Specifically, she teased some of the innovations coming from Doritos. Nooyi explains…