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Adapt to the Evolution of Language to Connect with Your Audience

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Language is ever-evolving as is how we use language, especially due to technology.  As technology advances, so does the communication gap between generations. From Baby Boomers to Gen Z, each generation uses language differently. That…
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Marketing During a Downturn: How Your Business Can Communicate Amidst a Looming Recession   

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I come to you today with advice I don’t want to give: How to market and communicate about your business during a looming recession.As we approach the new year, our country is also expecting an economic downturn that’s anticipated to impact…
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Why You Should Have a Public Relations Strategy During the Holidays

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The holiday season is the most wonderful time of the year, but it’s also the busiest time, too. From rushing to and from events, fitting in end-of-year projects, and shopping for loved ones, there is a lot going on. However, for journalists,…
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Top 2023 Marketing Trends

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With 2022 almost in our rearview mirror, at Chartwell Agency, we’ve been thinking a lot about the year ahead and what the top marketing trends will be in 2023. We don’t have a magic crystal ball, but we do have the experience of working…

5 Pieces for a Powerful Marketing Campaign

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When a client asks us to create a new piece of collateral or develop a campaign or program, our typical response is “sure thing, we’ll have that to you in a couple of weeks.”

An Integrated Marketing Approach Is Much Like Your Thanksgiving Dinner Table  

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An integrated marketing approach is much like your Thanksgiving dinner table, with each side dish adding to the overall experience. While we approach the holiday, many people are also trying to prioritize what needs to be accomplished by the…

Authentic Photography, for an Authentic Brand

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A picture is worth a thousand words is how the phrase goes, but what if those words aren’t the ones you want people saying? Part of developing marketing for our clients is considering the best way to authentically tell their story. We…

Marketing Strategies to Curb the Candy Hangover

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Trick or treat!  It’s time again for my annual Halloween-themed blog. I have talked about how you can sweeten up your marketing strategies using popular Halloween candy as examples, how your plan can die in its tracks using horror movie analogies and how you can dress up your marketing ideas using costumes as a theme.
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Embrace Online Reviews: 3 ways reviews can help grow your business

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Reviews are everywhere. From online reviews on Google, Yelp, and Facebook to specific websites like Doctor.com, we rarely make purchases without some information about the brand that we’re buying from. It’s easier than ever to get information…

Recruitment Marketing – How You Can Help Fill the Talent Pipeline

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Recruitment marketing is a hot topic on everyone’s mind. At the recent Illinois Society for Healthcare Marketing and PR (ISHMPR) and the Wisconsin Healthcare PR and Marketing Society (WHPRMS) annual conferences, Chartwell was able to connect…