customer journey

Developing Your Customer Journey with Conversation Hearts

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Popular during February, Conversation Hearts are crunchy, chalky, colorful heart-shaped candies people either love or hate. Each heart is stamped with a short, sometimes witty, message or saying that has evolved with the generations and technology…
campaign

Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

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If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…

Chartwell Agency Completes New Marketing Campaign for Northern Illinois Vein Clinic/Gilvydis Vein Clinic

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Chartwell Agency recently completed a new marketing campaign for Northern Illinois Vein Clinic (NIVC), based in Rockford, and Gilvydis Vein Clinic (GVC), based in Geneva and Sycamore. The clinics provide innovative, nonsurgical treatments…

Digital Agility: How it Can Help Your Business

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Change is happening faster than ever before, and online advertising is no exception. Online advertising makes it easier than ever to adjust – almost instantaneously – to customers’ needs, industry trends and to any changes in your competitors’…

Six Tips for a Great Retreat

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Recently, Chartwell closed for the day for our quarterly retreat. We hold them regularly, each one with a particular focus. Instead of just looking at a retreat as a day off work as many people do, I always find myself mentally exhausted but…

Important Lessons About Healthcare Marketing Learned at the Thanksgiving Table

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It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…

Chartwell Agency Wins Two of the Highest Honors in National eHealthcare Leadership Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently was honored with two national awards for work on its healthcare clients. The eHealthcare Leadership Awards recognizes the very best websites, digital communications…

Learn About and Listen to Your Audience

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Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone…
marketing strategies were like Halloween candy

If Your Marketing Strategies Were Halloween Candy

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Halloween means different things to different people. To some, Halloween is about costumes and scary yard displays. To others, it may mean carving pumpkins and haunted houses. To me, it’s about candy. It’s about the only time of year…

Research Now to Avoid Headaches Later

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“An ounce of prevention is worth a pound of cure.” Benjamin Franklin Developing and creating a marketing campaign can be a very time-consuming and expensive process. They can be months or years in the making and can carry large budgets…