Take the Time for a Mid-Year Marketing Checkup

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Each year around this time it happens.  We say to ourselves – and others – where did the time go? How could it possibly be halfway through the calendar year already. Yet it is. And here we are. At Chartwell Agency, this is the time of…
social media

Don’t Take a Summer Break From Social Media Planning

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Break out the beach balls and sunscreen because Friday is the first official day of summer. Is that not marked with a big star on your calendar? That’s not surprising. I even checked my iPhone calendar thinking it might be listed, but it’s…
print

Don’t Forget Print!

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It’s the season of events and you need a way to promote and communicate. In today’s world, we tend to create, send and manage a lot of events in the digital world. It’s easy, convenient, and seemingly cost effective. It’s great for things…
blog

Blogging is Good for Business

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No matter the size of your organization or the industry you represent, blogging should be on your list of marketing to dos. The goal of your blog is simple: to bring in customers and increase sales. This is done by speaking directly to your…
your message

Inconsistent Messaging Costs Money

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If a client asked about your message, would your CEO give a similar answer as a front-line person? Not necessarily word for word but would the gist of it be the same? Would everyone at the front desk even give a similar answer? If the answer…

Storytelling: It’s Not Just for Books Anymore

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Once upon a time . . . It was the best of times, it was the worst of times . . . Call me Ishmael. The sun did not shine. It was too wet to play. So we sat in the house. All that cold, cold, wet day. These words always introduce a…
marketing plan

Plan Your Work and Work Your [Marketing] Plan

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We’ve all heard the saying “plan your work and work your plan,” and you have likely applied the principle to your personal or professional life in one way or another.  It’s a familiar phrase that many consider an important life skill.…
launching marketing campaign

Five Strategies for Launching your Marketing Campaign

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A marketing campaign is a specific strategy designed to meet a specific marketing goal. In some cases, campaigns are developed for broader initiatives such as driving more sales. Sometimes they are developed for narrower purposes such as building…
Advertising

Advertising Tips to Help You Hit the Ground Running

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Every day I work with organizations to help reach their target audiences through a variety of marketing and public relations initiatives. From strategic planning to pitching story ideas to the media and from heading up a website…
your message

Plan on Sharing Your Message in New Ways

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Recently, I was asked to speak to a history class about a play I am directing. Being a history buff, I enjoy any opportunity to share stories about earlier times and the parallels that can be drawn between then and now. However, this also was…