What do conferences lead to? Think beyond the leads

,
Conferences are expensive and require time away, that’s without a doubt. You also need to maximize the return on your dollar. So, if you’re going to spend time and money away, you’d best come back with some potential new business. However,…
Marketing campaigns

Plan, Implement, Assess: Your “Mini” Guide to Marketing Campaigns

,
Marketing campaigns if planned and implemented effectively can make a real difference for your organization whether you are trying to attract new customers or roll out a new service line. Defined as a “typical course of action to promote…
trust

Building Trust is Worth the Investment

,
In today’s world, trust is something that organizations are seeking to gain from their audience. For a brand, it can mean big dollars in customer engagement and loyalty. Customers who trust a brand are more likely to invest in new products,…

Take the Time for a Mid-Year Marketing Checkup

,
Each year around this time it happens.  We say to ourselves – and others – where did the time go? How could it possibly be halfway through the calendar year already. Yet it is. And here we are. At Chartwell Agency, this is the time of…
social media

Don’t Take a Summer Break From Social Media Planning

, ,
Break out the beach balls and sunscreen because Friday is the first official day of summer. Is that not marked with a big star on your calendar? That’s not surprising. I even checked my iPhone calendar thinking it might be listed, but it’s…
print

Don’t Forget Print!

,
It’s the season of events and you need a way to promote and communicate. In today’s world, we tend to create, send and manage a lot of events in the digital world. It’s easy, convenient, and seemingly cost effective. It’s great for things…
blog

Blogging is Good for Business

,
No matter the size of your organization or the industry you represent, blogging should be on your list of marketing to dos. The goal of your blog is simple: to bring in customers and increase sales. This is done by speaking directly to your…
your message

Inconsistent Messaging Costs Money

, ,
If a client asked about your message, would your CEO give a similar answer as a front-line person? Not necessarily word for word but would the gist of it be the same? Would everyone at the front desk even give a similar answer? If the answer…

Storytelling: It’s Not Just for Books Anymore

, ,
Once upon a time . . . It was the best of times, it was the worst of times . . . Call me Ishmael. The sun did not shine. It was too wet to play. So we sat in the house. All that cold, cold, wet day. These words always introduce a…
marketing plan

Plan Your Work and Work Your [Marketing] Plan

,
We’ve all heard the saying “plan your work and work your plan,” and you have likely applied the principle to your personal or professional life in one way or another.  It’s a familiar phrase that many consider an important life skill.…