hurricane tornado crisis

Don’t Let Your Company’s Crisis Make You Run for Cover

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During the course of the past few weeks we’ve heard and viewed a lot of information about hurricanes. As a born and bred Midwesterner who lived in the south several years ago, when hurricanes and tropical storms devastated homes, I was intrigued…

Chartwell Agency Completes New Website for Baton Rouge Cardiology Center

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ROCKFORD, Ill. (September 17, 2018) — Chartwell Agency recently completed a new website for Baton Rouge Cardiology Center. Baton Rouge Cardiology Center, an independent practice focused on excellence and innovation in cardiovascular medicine,…
marketing lessons

Nike ad generates emotion and marketing lessons

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Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last…

Chartwell Agency Develops New Website for Carz R Us

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Rockford, Ill. (September 12, 2018) — Chartwell Agency recently completed a new website for Carz R Us, a family-owned automotive maintenance, repair and tire facility located in Machesney Park.   The new site provides an enhanced…
press releases

Press Releases Are Still Alive and Well

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The media landscape has changed a lot in recent years and the ways in which we share news has intensified and become more time consuming. Because of this, many businesses continue to rely solely on press releases to secure media coverage of…
Illinois AHEC Scholars

Chartwell Agency Completes New Website for National Center for Rural Health Professions’ Illinois AHEC Scholars Program

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Rockford, Ill. (August 28, 2018) — Chartwell Agency recently completed a new website for the National Center for Rural Health Professions’ (NCRHP) Illinois Area Health Education Center (AHEC) Scholars Program.   NCRHP is an organization…
Storytelling in Marketing

Using Storytelling in your Marketing Efforts

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Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…

The Importance of Print

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In this day and age of increased consumption of information through digital media, the importance and relevance of print media always seems to be in question. As a multi-channel marketing firm, Chartwell is always looking at our client’s communications…

Chartwell Agency Hired by RAMP to Develop Brand, Strategy and Website for OnRAMP Curriculum & Training

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Rockford, Ill. (August 6, 2018) — Chartwell Agency was hired by RAMP to assist with branding and strategy for its OnRAMP Curriculum & Training products, including comprehensive disability curriculum for Kindergarten through 12th Grade.…
Planning your news conference from beginning to end.

Not “Fake News and White Lies” – Good PR Might Be Our Best Hope

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In an era of fake news and white lies, the last thing people might think of to right the ship is good public relations. Often synonymous with “spin,” PR has gotten a bad rap. Olivia Pope’s sometimes questionable approach – and even more…