strategic planning

The Awesome Adventure of Planning for the Year Ahead

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Some of us relish this time of the year: strategic planning time. Like children anticipating and hoping for what may be under the tree on Christmas morning, we entrepreneurs look forward to the endless possibilities of the year ahead. For us,…
differentiators

Don’t silence your differentiators

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It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying…
logo

Logo a-go-go

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Do you have a new company or product, or is your current brand looking a little less than stellar? We have clients that come to us for a variety of design needs and often it is to develop or “fix” their brand image. Too often, a brand is…

Chartwell Agency Completes Brand Update and New Website for Gilvydis Vein Clinic

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Chartwell Agency recently completed a brand update and new website for Gilvydis Vein Clinic based in Geneva and Sycamore, IL. Gilvydis Vein Clinic provides innovative, nonsurgical treatments for patients suffering from painful and unsightly…
Accountability

Accountability is Key to Any Organization

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Accountability is the key to the health of any organization. According to Forbes, it helps strengthen culture, ensures ownership, builds trust, sets expectations, achieves common goals and helps define the mission. Recently, I was fortunate…
hurricane tornado crisis

Don’t Let Your Company’s Crisis Make You Run for Cover

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During the course of the past few weeks we’ve heard and viewed a lot of information about hurricanes. As a born and bred Midwesterner who lived in the south several years ago, when hurricanes and tropical storms devastated homes, I was intrigued…

Chartwell Agency Completes New Website for Baton Rouge Cardiology Center

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ROCKFORD, Ill. (September 17, 2018) — Chartwell Agency recently completed a new website for Baton Rouge Cardiology Center. Baton Rouge Cardiology Center, an independent practice focused on excellence and innovation in cardiovascular medicine,…
marketing lessons

Nike ad generates emotion and marketing lessons

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Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last…

Chartwell Agency Develops New Website for Carz R Us

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Rockford, Ill. (September 12, 2018) — Chartwell Agency recently completed a new website for Carz R Us, a family-owned automotive maintenance, repair and tire facility located in Machesney Park.   The new site provides an enhanced…
press releases

Press Releases Are Still Alive and Well

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The media landscape has changed a lot in recent years and the ways in which we share news has intensified and become more time consuming. Because of this, many businesses continue to rely solely on press releases to secure media coverage of…