Public Relations is Building Trust in the Finance Industry

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There are many things to take into consideration when choosing a financial institution. Do they offer user-friendly mobile banking? Will someone help me set up my automatic bill pay?  What are the fees? Do they offer special savings accounts…
Content is King

Content Marketing: Quality Content is King

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Content marketing has become an incredibly popular and effective marketing tactic for individuals and businesses alike, across all industries. Why? Because consumers are hungry for information, and they’re turning to search engines and social…
Marketing Puzzle

The puzzle of communications.

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I think one of the greatest lessons I have learned as a creative is that what I do for a living is more than making things look good. It goes way beyond the subjective realm of aesthetics. It’s all very well to make something visually attractive…
You are Your Own Brand

Shaping a personal brand.

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Branding is the art of shaping a perception – helping others think, know and feel something. We’re used to associating brands with companies, but the importance of personal branding is a relatively new concept. While big names like Oprah…
Roll out the red carpet for award recognition.

Roll out the red carpet for award recognition.

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Last week, I had the pleasure of attending my very first  American Advertising Federation Northern Illinois  ADDY Awards ceremony, which honors the excellent advertising work produced by some of our most creative local organizations in northern…
Want to improve your company’s internal communications? Do this.

Want to improve your company’s internal communications? Do this.

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Whether it’s developing an  integrated marketing campaign  or  pitching a story to the media , we work with our  clients  every day to help build brand awareness and drive sales by successfully reaching external audiences.  Chartwell…
Help! I don’t have time to be “social” on my social media pages.

Help! I don’t have time to be “social” on my social media pages.

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While it is without a doubt one of today’s most powerful marketing tools, social media can also be among the most taxing. Businesses and organizations of all sizes are constantly working to maximize the benefit of their social media accounts…
Planning your news conference from beginning to end.

Planning your news conference from beginning to end.

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When your organization is launching a new product, event or initiative, a news conference may be the best way to share that news. A news conference, sometimes referred to as a press conference, is an event in which newsmakers invite the media…
It’s not them. It’s you (your brand).

It’s not them. It’s you (your brand).

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What do you do if you feel you have tried everything to connect to your customer and they still aren’t interested? How do you make them like you? It’s them, right, not you?   Maybe . . .   People relate to people not brands per se. They…
Ladies who crunch? – How Doritos might have gotten it wrong.

Ladies who crunch? – How Doritos might have gotten it wrong.

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In a recent interview with Freakonomics, Indra Nooyi, CEO of PepsiCo, shared some of the company’s thoughts on gender differences in the snack food industry. Specifically, she teased some of the innovations coming from Doritos. Nooyi explains…