Conducting an Audience Analysis to Drive New Business

, , , ,
As organizations seek to grow their businesses, more often they are narrowing in on the “right fit” customers by conducting an audience analysis. Gone are the days of “spray and pray” that send out a message far and wide in the hope…
hand reaching for touch points for public relations in today's digital world

The Role of Public Relations in Today’s Digital World

,
The power of public relations (PR) is real – it helps to enhance reputation, build credibility, and grow overall brand awareness. It’s the triple threat of communications! And the role of public relations in today’s digital world has…
marketing for c suite-executives talking to each other at table

Marketing for C-suite Executives

, ,
You’ve worked your way up the corporate ladder. You’re likely responsible for overall strategy, providing deep insights on key business decisions to the CEO, leading M&A initiatives, or perhaps you are the CEO yourself. You are part…

Optimize Your 2023 M&A Strategy with Public Relations

, , ,
Mergers and acquisitions (M&A) are common growth strategies. Last year, M&A activity across the globe was about nine percent above pre-pandemic levels – and at Chartwell Agency we saw firsthand from our clients the impact M&A…
black and white image of hand holding microphone

Why You Should Have a Public Relations Strategy During the Holidays

,
The holiday season is the most wonderful time of the year, but it’s also the busiest time, too. From rushing to and from events, fitting in end-of-year projects, and shopping for loved ones, there is a lot going on. However, for journalists,…
2 people meeting each other in office

Media Meet & Greets: Seize the Opportunity

,
Industry conferences and trade shows are back in full swing after a pause due to the COVID-19 pandemic. Many organizations are just starting to send team members back to events this fall as the heavy event season kicks off. Conferences are…

Making an Impact in the New Normal of Public Relations

,
As most public relations professionals know, there have been incredible changes with media in just the past few years forcing even the most experienced marketing experts to learn a new normal in pitching and securing stories. Traditional…
career in marketing

A Few of My Favorite Things About a Career in Marketing

, ,
A career in marketing is fun and exciting. Each day brings a new project, interaction, and challenge. In the spirit of the season, I am sharing a few of my favorite things about working in the marketing field.   Seeing Your Ideas Come…

Public Relations Myths and the Real Strategies Behind Them

, , ,
https://youtu.be/Br2t5KTwXJ8 When I started at Chartwell Agency, I had no experience working for a public relations and marketing agency. My knowledge of public relations came from television with limited exposure at work. This created…

Chartwell Agency Named Agency of Record for Diamond Assets

, , , , , , , ,
Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named as Agency of Record (AOR) by Diamond Assets, the most trusted Apple technology buyback partners in the nation. Located in Milton, Wisconsin,…