Chartwell Agency Develops New Brand and Website for SwedishAmerican Health Foundation
Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed a new brand and website for SwedishAmerican Health Foundation.
SwedishAmerican Health Foundation is the philanthropic giving arm of UW Health in northern Illinois. The organization is committed to raising dollars that stay local to fund the facilities, services and investments necessary to save lives and deliver remarkable healthcare close to home.
Chartwell Agency was selected as the Foundation’s partner to assist with developing a new brand identity and website that marries the strengths and traditions of its two parent brands, SwedishAmerican Health System and UW Health.
The firm developed a new brand identity which consisted of a logo, primary and secondary color palette and brand standards. The final brand is an abstraction of the Shield Knot symbol, which the Swedish call the Sankthanskors, and represents protection, love, and infinity. The firm used the legacy line work and a gradient of UW Health red and blue and SwedishAmerican purple to pay homage to the past and the new blending of the future.
Chartwell Agency also developed a new user-friendly website for SwedishAmerican Health Foundation leveraging the new branding. The site was designed to engage with current and prospective donors, influencers, and community members by sharing information on health system investments and how the donations impact real people.
With the updated brand and new website, Chartwell Agency helped SwedishAmerican Health Foundation to build on its strong tradition of philanthropic excellence and continued support of meaningful healthcare outcomes for the community.
Chartwell Agency specializes in branding/re-branding by using powerfully crafted messaging coupled with customer research and innovative designs to create brands that set clients apart from their competition. Its team of experts are dedicated to helping organizations create brands that entice key audiences and bring meaningful business results.
