Every Great Strategy Starts with a Destination in Mind

In my previous blog post I “teased” the idea of changes coming from Chartwell Agency, and today, we officially launched those changes with new branding – including a new website and collateral – and an enhanced focus on our key service lines and industries.

The updated branding also reflects our service areas of expertise to include digital media and crisis communications. While we believe best practices can, and should, be leveraged across all industries and we will continue to work within every industry, we’ve also spent considerable time focusing in on our specialties, which include the healthcare, financial and education markets.

Our team, led by our Art Director Jason Edlén, made our vision a reality as our brand now better reflects the amazing work our team does for clients.

We know that nothing remains constant – especially with the merging of technology and marketing – and to evolve among these changes, Chartwell has deliberately chartered new paths for the growth and development for our clients and ourselves for the past 15 years.

We also recognize that to be effective in today’s information-saturated market, it is essential to create and implement strategies across multiple channels – media, marketing collateral, websites, outreach efforts, social media and more. We believe that no two clients are the same, so we create integrated, customized and effective communications strategies as unique as each of our projects (including our own rebranding). And you’ll see these projects and outcomes displayed in our numerous case studies.

I encourage you to take a tour of our new site, learn more about us (yes, I’m doing a shameless plug) and how we can help your organization. Think you knew everything there was to know about Chartwell Agency? Test your theory and take a journey at  www.chartwell-agency.com.

As I mentioned in my previous blog, ask yourself, is your marketing where it needs to be? Is it time to discuss a “marketing revive” program? Are you going after a new industry/market and need refreshed materials? Or do you need a proactive game plan to further market your company, your product or service?

 

We can relate because we’ve been there, and we speak from real experience. Who better to manage your approach?