financial

public relations

financial public relations

In our contemporary world, public relations has changed dramatically from even a few short years ago.

If you need a successful public relations plan, you need an organization like Chartwell Agency that can keep up with the latest industry trends and ensure that your constituents will engage and take action for your financial institution. Specializing in banks and credit unions, our public relations strategy is built on our 20 years of experience and expertise in the business. We’re firmly rooted in today’s media needs and expectations, and our public relations strategies garner real results for your organization.

Public Relations for Banks

Gone are the days of one-size-fits-all public relations campaigns. Today, your bank needs a customized public relations plan that will attract potential customers to your financial institution. It all starts with your brand. We specialize in banks and understand the intricate language and legal/regulatory requirements needed to market financial institutions. Additionally, we are well versed in dealing with reputational tangles, and can create – and implement – a public relations plan to enhance your brand and credibility.

Your customized plan will include your organization’s pertinent news delivered through the most appropriate channels. Additionally, our experienced team can create a well thought out social media plan to emphasize your good news and get your bank in front of your target audience. In addition to building your bank’s public relations plan, Chartwell takes great pride in both maintaining and upgrading your public relations strategy as data is gathered and studied, and the strategy is refined.

Public Relations for Credit Unions

With a plethora of credit unions throughout the country, the experts at Chartwell will create a unique brand to differentiate you from your counterparts. We develop a public relations strategy that relies on research and communication, and a firm understanding of design and branding techniques. We will tell your story creatively and command the attention of your target audience. We understand the legal compliance issues that credit unions need to deal with, and we will always put your core mission at the forefront of the marketing.

With 20 years of experience and expertise in public relations, Chartwell knows how to integrate your message through the most effective channels and get the point across to your key demographics.

We will do this in several ways, including the following:

Grow your visibility by creating media relations plans in your key markets
Cross-promote your public relations efforts with strong social media initiatives
Showcase your credit union executives as thought leaders in your public relations profiles
Develop your communications platform both inside and outside of your credit union
Create and carry out crisis communications plans
Establish a vibrant brand along with the collateral materials needed for it to be seen
Identify the appropriate distribution channels to showcase the new brand to desired constituents
Highlight your financial experience for your desired members

At Chartwell, we specialize in public relations for banks and credit unions.

With our vast array of experience in marketing financial institutions, we understand the ramifications of a strong public relations strategy and are ready to create one for your bank or credit union today.

815-282-9976 Email