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Williams McCarthy
Crusader Community Health is one of the Rockford region’s most critical and dedicated health partners, providing comprehensive medical, dental, and behavioral care to all, regardless of their ability to pay.
For its 50th year, Crusader Community Health sought to celebrate the long history of the organization and recognize its impact on the health of our region; share positive stories in the media; connect with donors, influencers, partners, and other key audiences important to Crusader’s ongoing success; and reinforce an established sense of pride in the organization.
The organization relied on Chartwell Agency to develop key content and collateral to celebrate the 50th anniversary of Crusader Community Health and raise awareness of the organization’s impact on the region since 1972.
Solution
Chartwell Agency worked with Crusader Community Health to create an anniversary logo and marketing collateral to honor the milestone year. Chartwell also developed an anniversary communications plan, identifying opportunities to recognize the proud history and elevate the visibility of Crusader Community Health, the services it provides, the patients whose lives have been changed, the employees who are making a difference every day, and the donors who make it all possible.
Examples of anniversary collateral and digital assets developed by Chartwell Agency for Crusader Community Health include:
- 50th Anniversary Logo
- Anniversary Letterhead
- Anniversary Stationary
- Anniversary E-mail Templates
- Anniversary Social Media Graphics
- Anniversary Video
- Special Event Invitation and Program
Outcome
The enhanced visibility of the 50th anniversary allowed Crusader Community Health to strengthen its message, and visually tell its story using multimedia. The effort generated a tremendous sense of pride among Crusader’s care providers and staff, and provided an opportunity to effectively connect with donors, influencers, partners, and other key audiences important to Crusader’s ongoing success.
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repperson@chartwellagency.com
Rockford
Chartwell Agency
120 West State Street, Suite 305
Rockford, IL 61101
(815) 282-9976
