Integrated Communications

In Rockford, Elgin and Aurora, Illinois the Diocese of Rockford worked to support transitions in the Catholic schools. Chartwell actively participated in committees that discussed how and when schools should come together; whether to create a new school identity; positioning the new school for growth and student experience; and messaging up to and beyond the transition. Chartwell developed 12-month customized marketing plans for each region, providing the strategy and direction necessary to manage the transition positively and effectively. Chartwell developed messaging for each region and presented message training to key administrators and volunteers to ensure consistency in all formal and informal interactions.

Chartwell also supported each school’s rollout with press releases, letters to enrolled families, and information shared in official parish communications. In Rockford, Chartwell assisted the newly formed All Saints Catholic Academy with marketing materials – based on the school’s assets, colors, and photo direction – in both English and Spanish, allowing the school to present its story, unique features and standard of excellence with potential students and families.