Website

Chartwell Agency worked with Crusader Community Health to develop a website redesign strategy that helped the organization reflect its values, streamline user experience, and enhance accessibility for website visitors.

With one of the main objectives for the organization being to improve access to patient care and essential information, the first step was to streamline and simplify the site’s architecture, ensuring that the most requested information is readily accessible within two clicks. The homepage prioritized appointment scheduling, available services, provider information, health resources, hours, and locations, ensuring effortless access to the most sought-after information.

Website content was developed to be informational, yet concise to ensure users easily received and understood the information they were looking for. Dynamic content including health education materials, patient and provider stories, and news updates were developed to enrich the user experience.

Chartwell Agency leveraged a user-friendly content management system to empower staff members to maintain regular content updates effortlessly, thereby keeping the site dynamic and relevant to the needs of its patients at any given time.

The new website offered a “mobile-first” approach to cater to varied mobile user expectations and viewing preferences, guaranteeing a consistent and optimized experience across devices. In addition, multilingual support was integrated to facilitate viewing in multiple languages, enhancing accessibility for non-English-speaking patients.

Seamless integration with third-party healthcare applications was implemented, enabling smooth scheduling, client portal access, bill payment, and online giving. In addition, integration with social media platforms ensured the connection of dynamic content from Facebook, LinkedIn, and Twitter, fostering community engagement.

Finally, the site was successfully launched to the desired URL with Google Analytics installed for ongoing tracking and maintenance, ensuring scalability to meet future needs.