Integrated Marketing Campaign

Chartwell Agency developed an aggressive and proactive marketing strategy that actively reached parents, donors, and the general public across multiple marketing and advertising vehicles. Chartwell also provided an annual roadmap of activities to ensure consistent and effective communication across the council. We also developed and trained leadership on an authentic regional message that reflected the local GSNI experiences while incorporating the national brand value proposition.

Chartwell developed the campaign Choose Your Adventure to demonstrate how Girl Scouts puts girls in the driver’s seat and allows them to shape their own experience by choosing the adventures that intrigue them the most. Choose Your Adventure also touted the customizable experiences Girl Scouts offers and how the organization encourages girls to explore various interests. The multi-pronged advertising rollout strategy included print, radio, digital, and billboards to position and promote the GSNI with adequate reach and frequency for maximum effectiveness.