As Chartwell Agency grew within its identified industries – healthcare, financial institutions and educational organizations – as well as raised it visibility nationally, we identified it was time to further enhance our brand. Those efforts included a new website and collateral consisting of sales slicks, a corporate folder, case studies, aggressively promoting our company at key tradeshows, and developing interesting and compelling promotional “lumpies.”
Solution
On the new website, service lines were updated to reflect the integrated approach we encourage our clients to follow. Those services are facilitation & training, public relations, marketing, digital media, and crisis communications. Healthcare, financial and educational focuses also are more clearly defined.
New content, design and format changes were neatly communicated in the updated website design, which is more contemporary and illustrates the journey that is the Chartwell process – the notion that we are partners in the goals our clients are looking to accomplish. The site features an improved format for cross-populating content. Users can now enjoy more of our content, from pertinent blogs to projects to news stories. Our case studies have improved visibility with more graphic representation of each project, and a mobile-first approach makes the experience equally enjoyable on smartphones and tablets.
The themes of the website – the yellow and blue colors, and the path/journey illustrated in our logo – were carried over to the brand elements of the sales slicks, corporate folder and case studies, all meant to be packaged together to communicate Chartwell’s story in person with new and future clients, and at trade shows and conferences. The folder is die-cut to incorporate the Chartwell path in the design and set it apart from other similar collateral (and to provide a creative example of products Chartwell can produce). The slicks and case studies clearly illustrate our experience and client relationships.
Outcome
Chartwell’s rebranding provided our firm with the necessary “reboot” to target new audiences for continued growth, enhanced visibility and growth in new industries, solidly advancing us in our service lines.
