Marketing Campaign

Rockford University enlisted Chartwell Agency to help with a digital campaign to promote the five new degrees to prospective students and their families. Time was of the essence and the firm needed to act quickly to design and implement the campaign as students were currently making enrollment decisions.

Chartwell Agency designed digital assets and landing pages for the new degree programs. The digital campaign included targeted email, display and social media ads, and CTV (video ads streamed on televisions). Each of the digital tactics had a call to action with a link to the corresponding landing page for the specific degree.

The digital ads and other tactics included stock photography and video of students performing tasks related to the degree being promoted. The photos were engaging, and the colors were rich and vibrant. Each digital tactic incorporated strong copy and a call to action that would resonate with the student (Ex: Data Analytics—Naturally Inquisitive? Turn it into a career.).

The landing pages were university-branded and matched the digital campaign creative. They included:

• Informational copy about the degree
• Infographics representing job opportunities, salaries, growth in industry, and certifications needed
• Campus experience and curriculum details
• Frequently asked questions about the degree program
• A call to action to apply for the degree program