Fundraising Campaign

Chartwell Agency partnered with the school’s marketing and advancement professionals to:

• Develop a fundraising campaign concept that would inspire giving and would be flexible across print, digital, social, video, and web applications.
• Design campaign brand stationery for use in donor development communications.
• Draft campaign positioning statements and messaging for use in communications to faculty, staff, families, alumni, and community influencers.
• Conduct a photo shoot to collect updated school assets for use in the campaign and beyond.
• Produce a variety of fundraising campaign collateral including emails, letters, special event invitations, banners, and more.
• Develop social media content calendars and graphics to promote “Days of Giving” and other special events tied to the campaign.
• Develop campaign videos including introductory long form and short form pieces, “thank you” videos, and alternate cuts for use throughout the campaign and beyond.
• Create a first edition for a new flagship annual publication named Scholar Lane to share student/faculty stories, celebrate the school’s successes, recognize donors, and lay a groundwork for continued donor development.
• Design a compelling microsite to effectively communicate the impact donations would make and provide a simplified donation process.