As the region’s leading private school, Keith Country Day School offers the very best in educational opportunities for students ages 3 through 12th grade as they prepare for the opportunities and challenges of collegiate life – and beyond. Keith relies on its formal and informal communication channels to assist in the recruitment of new students, retain and enhance the experience of current students, and maintain relationships with alumni and donors.
Solution
Chartwell updated Keith’s website to more accurately reflect its brand and ensured the new site included best practices for design, navigation and responsiveness. The new site has a strong image-driven design, focusing on the personal connections created at Keith. Chartwell also reduced the amount of content, removing clutter and giving attention to the most important messages.
We focused primarily on admissions, highlighting the Keith process approach, outcomes, faculty and experiences. Faculty/staff headshots and bios also were spotlighted, personalizing the school’s staff members and building confidence in the excellence
they provide.
Another focus was on current student and family life, with easy access to the information and functionality families need to interact meaningfully with the school. Intuitive, quick links and other resources for families will make the site more useful for them. There was also a focus on donors and alumni, making online giving and information sharing possible.
The updated website shares information and promotes the school brand, promise and its features. The redesign allowed the school to provide more meaningful, regularly updated content to potential families, current families, donors and alumni. Additionally, there was a renewed connection to individuals through the website, social media and other e-communications.
Outcome
The website redesign and updated content proved successful to better reflect the brand and the focus on the positive atmosphere of how family and education combine to identify Keith as the premier private school in the region.
The updated site also provides the necessary information written in an inviting manner while providing pertinent keywords to attract visitors. The backend design also allows easier updates and remains flexible on graphics to further draw individuals into the site.
