Tag Archive for: Elizabeth Lazdins

target audience

Target Audience: Make Sure You’re Hitting the Bullseye

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When marketing your organization, it’s important to have a strategy for your marketing audience – both who they are and where they’re located. The best approach is to have a multi-platform strategy that reaches your target audience on…
Accountability

Accountability is Key to Any Organization

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Accountability is the key to the health of any organization. According to Forbes, it helps strengthen culture, ensures ownership, builds trust, sets expectations, achieves common goals and helps define the mission. Recently, I was fortunate…
Do Research Right

Avoid the Rabbit Hole and Do Research Right

Your organization wants to promote an event but has no idea where to begin. Or maybe your company is moving into a new market area or launching a new marketing campaign and you want to see what your competitors have been doing. It’s time…