Tag Archive for: Elizabeth Lazdins
Public Relations Myths and the Real Strategies Behind Them
Blog, Public Relations, Video Production, Vlog
https://youtu.be/Br2t5KTwXJ8
When I started at Chartwell Agency, I had no experience working for a public relations and marketing agency. My knowledge of public relations came from television with limited exposure at work. This created…
Social Media Content Creation: Don’t Forget the Awareness Days!
Blog, Social Media, VlogThere is a great value in adding Awareness Days to your social media content. Here are some strategies that you can use to make the most of them.
Olympic Marketing Trends: Gold Medal Strategies
Blog, Marketing
When it comes to Olympic marketing trends, there have been a few consistent themes that both the media coverage and advertisers have focused on: features with world famous athletes doing amazing things and telling stories of triumphs over adversity.…
Search Trends and SEO: Three things COVID-19 has changed about how we search
Blog, Website Design
As we begin to emerge from the global pandemic, we recognize that consumer behaviors have changed how they search online. It is no surprise that online shopping and healthcare, wellness, and news searches skyrocketed during the pandemic while…
The Value of Blogs: Is Their Market Share Increasing or Decreasing?
Blog, Marketing, Social Media, Vlog, Website DesignThese four great reasons demonstrate why the value of blogs continues to grow.
Your Digital Presence: Do Customers Find or Lose you Online?
Blog, Website Design
As we consume more and more information digitally, it is vital that not only does your digital presence share what makes you unique but is created to help customers find you. Unfortunately, the “if you build it, they will come” mentality…
Public Relations Strategies: Get Off the Backburner and in Front of Your Clients
Blog, Public Relations
When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…
Does Your Website Deserve a Raise?
Blog, Website Design
Your website is one of your hardest working customer service representatives. Available 24/7/365, it’s always ready to connect with your customers.
When was the last time you gave your digital employee a performance review? Just like any…
Visual Investment: Great Images Tell Great Stories
Blog, Graphic Design, Marketing, Video Production
You’ve heard of the term return on investment (ROI) but get ready for ROVI (return on visual investment). As the world continues to battle the COVID-19 pandemic, we are all encouraged to limit our contact with others. Gone are the days that…
Let Your Differentiator Shine
Blog
One of my colleagues recently made a comment that people don’t think they’re creative because they can’t do graphic design, while forgetting that creativity doesn’t fit into one box or another. You’re not any less creative because…