Olympic Marketing Trends: Gold Medal Strategies

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When it comes to Olympic marketing trends, there have been a few consistent themes that both the media coverage and advertisers have focused on: features with world famous athletes doing amazing things and telling stories of triumphs over adversity.…

The ABC’s of School Branding Efforts that Make the Grade

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https://youtu.be/QnYLfCzkSK0 Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…

Know Your “Secret Sauce” – Craft Brand Messaging that Sets You Apart

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When people speak of their organization’s “brand,” they’re often referring to the logo or graphic identity, not the brand messaging behind it. At Chartwell Agency, we talk about “Brand” (with a capital “B”) being your organization’s…
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Project Management: Following Up Means a Lot

Project management is one of those lifetime skills I’ll always need to and want to work on. When I joined the Chartwell Agency team in 2017, I was impressed by some of the processes in place for working with our clients. Those include…

Chartwell Agency Receives Eight Hermes Marketing Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight national awards in marketing and public relations. The Hermes Creative Awards are administered by the Association of Marketing and Communications…
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Chartwell Agency Launches Edgebrook Shopping Center Marketing Campaign “Everyday. Unexpected.”

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently launched Edgebrook Shopping Center’s marketing campaign “Everyday. Unexpected.” featuring Edgebrook’s merchants to position the unique mix and local…