SEO Marketing Guide

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If you’re a bank or credit union, now is the time to invest in optimizing your website through search engine optimization (SEO).
chalkboard asking who is your audience

Understanding your Customers: The Never-Ending Customer Journey Part Two 

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In July, I asked you if you know who you are. An odd question, maybe, but it’s all part of the process of understanding the customer journey. In that blog, I wrote that until you understood your own organization would you be able to define…
laptop and movie sign with notebook

Lights, Camera, Action: Three Elements for Marketing with Video

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As we have discovered in my earlier blogs, there is no media channel more powerful than video for marketing your company or organization to your target audience. Video draws in the viewer and creates a lasting understanding and a deeper connection…
rainbow color fading showing disappearance of color

The Disappearance of Color (or the gray takeover)

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I recently came across a TikTok that presented an analysis of the gradual disappearance of color over the last 200 or so years. The study used computer vision to analyze the color of 7,000 photographs from various museums, across 21 categories.…