When it comes to school enrollment, aligning your brand with your admissions goals is key to building trust and boosting interest. It’s about showcasing what makes your school unique while ensuring that your message resonates with the families and students you want to attract. Understanding Your School’s Brand Your school has its own personality, values, […]
In Part One of our Enrollment Marketing series, we explored the importance of storytelling in your school’s enrollment campaign. We discussed four essential tactics to help you lay the foundation for a compelling narrative. In this installment, we’ll dive into the next four tactics, to help you build on the storytelling structure and craft memorable […]
Picture this: Parents sitting at their computer, surrounded by a stack of glossy viewbooks and inundated with emails from school admissions directors, each claiming to offer the ideal educational experience for their child. As they navigate through school websites, overwhelmed by the sheer volume of information, they find themselves searching for something more than just […]
Whether you are in the marketing/communications department of a private or public K-12, a two-year community college, or a four-year college or university, your school’s digital advertising strategy is a crucial part of your overall marketing approach. And, like every other industry, it’s no longer a question of “Should we implement digital marketing tactics?”, but […]
Colleges and universities are facing a unique challenge when it comes to marketing. How to stand out in a crowded field to reach and engage with potential students. In fact, the most common question we get from our higher education clients is, “what’s the best way we can reach potential students in a compelling way?” […]
This Sunday, February 12, marks the biggest sporting event of the year – the sport of Super Bowl advertising. Who will come out as winners and who will have to go back to the drawing board to figure out where their advertising went wrong? And, with national ads costing upwards of $7 million per 30-second […]
When a client asks us to create a new piece of collateral or develop a campaign or program, our typical response is “sure thing, we’ll have that to you in a couple of weeks.”
In July, I asked you if you know who you are. An odd question, maybe, but it’s all part of the process of understanding the customer journey. In that blog, I wrote that until you understood your own organization would you be able to define your audience and start building your content strategy. So, you’ve […]
Defining your audience begins with knowing your own organization Who do you think you are? No, really. Do you know who you are as an organization? Because only when you understand your own organization will you be able to define your audience. Surprisingly, when we ask our clients who they are as an organization, they […]
Summer is quickly approaching, and for education marketers and communications strategists, you are probably hard at work on your recruitment and enrollment plans for the fall. That means it’s a good time to take a deep dive into your content strategy and analyze its effectiveness. A content strategy checklist will help you evaluate your overall […]