When it comes to power couples, content and creative are like the Bennifer or Brangelina of the marketing and communications world. They go hand in hand, but we’re guilty of crowning content king and relegating creative to a lesser royal title. Instead, your goal should be to make sure this is a cohesive relationship that […]
As an agency that develops and manages communications, we often require access to our clients various existing channels, subscriptions, accounts, etc. Common challenges we have are that these accounts were often set up some time ago, or by people that are no longer part of that organization’s team, or the info was jotted down on […]
Search engine optimization (SEO) is one of those things that sounds intimidating. Like when you hear someone say, “The carbon FTL engine is offline. We need to realign the nanowave charge driver.” Your first instinct is to tuck-and-roll your way out of the escape hatch, and float into cyberspace. I’m here to tell you that […]
I’ve recognized the lack of diversity and representation in advertising for a long time. As a person in the LGBTQ+ community, it wasn’t until recently that I began to see representation that I felt reflected who I am. When you are aware of lack of personal representation, you realize how little it reflects a lot […]
We do a lot of brand work here at Chartwell Agency, and that includes refreshing an organization’s existing logo or designing a new logo altogether for a business. Regardless of the end goal, we always start with a thorough discussion about a client’s brand – a better understanding helps us create a look and feel […]
Some of our favorite Halloween movies feature zombies coming back from the dead and creepy cemetery scenes. In the spirit of the season, I want to stress how important postmortems are for your marketing projects. The goal for these autopsy investigations is to be productive not gory, collaborative not combative. What is a postmortem? A […]
It’s time to start looking to the future – and 2021 is poised to bring inspired design. Led by our aspirations, wishes and passions, design takes its cue from society. It’s emotional and fluid. For 2021, we predict that emerging design trends will be a nod to the cultural shifts that have taken over our […]
I have a confession. I’m obsessed with colors. Okay, okay. I know what you’re thinking. “Occupational hazard. After all, you’re an art director, right?” Fair enough. However, I’m not talking about your garden-variety professional fascination. I’m talking a full-on “drawer-full-of-paint-chips, collector-of-swatch-books” passion for color. Before you start firing off an email to the producers of […]
At the beginning of March 2020, most of our clients were in full swing with their Q2 marketing programs and plans. Messaging and creative were developed and ready to rock ‘n’ roll. We were heading into the fun advertising seasons of spring and summer. As we all know, that’s not really how things went this […]
By now, we’ve all experienced certain routine changes because of the COVID-19 pandemic. Maybe you’re working remotely for the first time or juggling work with e-learning while the kids are out of school. Social media platforms have reported increased use by all of us spending more time online seeking out news or any type of […]