How a Marketing Retainer Can Drive Sustainable Business Success In today’s fast-paced business world, consistency and long-term marketing strategy are key to staying ahead of the competition. An effective way to achieve this is by embracing a retainer partnership with a marketing agency. Rather than relying on one-off projects or short-term campaigns, a retainer partnership […]
Much is written, discussed, and promoted about the importance of designing and implementing effective integrating marketing plans. While many businesses tout it, they are also challenged with “how” to make strategies truly work together for the best impact. Couple this challenge with the reality that organizations struggle with the inevitable internal silos, disparate budgets, as […]
As organizations seek to grow their businesses, more often they are narrowing in on the “right fit” customers by conducting an audience analysis. Gone are the days of “spray and pray” that send out a message far and wide in the hope that some of the targeted people (if B2C) or businesses (if B2B) may […]
Recently, we did a deep dive into the country’s 25 fastest-growing communities, specifically, how their chambers and economic development organizations represented themselves through their virtual front door: their websites. While each approached their websites slightly differently, those economic development organizations that were most successful in driving interest and outcomes for their regions had similar attributes. […]
No matter what level of education marketing you are in, it all comes down to one important issue: enrollment.
During some travel hiccups with our recent holidays, my family and I decided to spend a few days at a large indoor waterpark-hotel so that our 11-year-old daughter (and us, truth be told!) could enjoy a few days of fun and relaxation. The overall experience was great, and we tremendously enjoyed the time making memories […]
Too often, organizations consider employee retention or employee engagement as a human resource or operations focus and assume that marketing should be focused on external audiences. If that statement seems true to you/your business, I challenge you to remove any preconceived ideas, toss off the blinders, and consider current employees as the priority audience to […]
We often get asked: is it really beneficial for my company to have a blog? Or, we are so busy, do we actually have time to blog? The answer to both of those questions is a resounding – shout it from the mountaintops – YES! I mean, after all, you’re reading a blog right now, […]
As most public relations professionals know, there have been incredible changes with media in just the past few years forcing even the most experienced marketing experts to learn a new normal in pitching and securing stories. Traditional news sources have increased competition and recognize that any social media post can become viral becoming “news” in […]
Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic development councils, industrial parks, associations, and municipalities and others, these organizations promote opportunities, drive investment, and share successes to […]