Aligning Your School’s Brand to Attract the Right Student 

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When it comes to school enrollment, aligning your brand with your admissions goals is key to building trust and boosting interest. It’s about showcasing what makes your school unique while ensuring that your message resonates with the families…

The Key to a Successful Video Marketing Campaign

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In today’s marketing landscape there are so many ways to reach and connect with your customers. Video marketing, in particular, has become crucial because it captures attention, engages audiences more effectively than text alone, and enhances…
site retargeting in a crowd of people

Six Reasons Every Business Should Be Using Site Retargeting

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Businesses are always seeking effective strategies to increase conversions and maximize their return on investment. One powerful tactic that has proven its worth over time is site retargeting. This targeting strategy allows businesses to reconnect…
integrating marketing plans

Integrating Your Marketing Efforts: Garnering Better Outcomes and ROI

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Much is written, discussed, and promoted about the importance of designing and implementing effective integrating marketing plans. While many businesses tout it, they are also challenged with “how” to make strategies truly work together…

The Importance of Content Strategy for Community Hospitals

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Community hospitals are often cornerstones of the region, providing accessible, local care to patients, personalizing services to the needs of residents, and extending support to community programs and initiatives. While these hospitals are…
people conducting mid-year marketing review

Mid-year Marketing Review

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Every year, organizations should conduct a mid-year marketing review to assess the effectiveness of their marketing strategies and refine as needed to help set up a successful second half of the year. How are you performing against competitors?…
online reputation management rating on phone

SEO and Online Reputation Management: Why Your Digital Standing Matters!

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Reputation management is vital to a business as it directly influences consumer trust and brand loyalty which ultimately affects a company’s bottom line. Did you also know that having a strong online reputation management plan in place can…

K-12 Enrollment Marketing: Essential Tips to Telling Your School’s Story – Part Two

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In Part One of our Enrollment Marketing series, we explored the importance of storytelling in your school's enrollment campaign. We discussed four essential tactics to help you lay the foundation for a compelling narrative. In this installment,…
forklift in warehouse with supply chain images overlaid on it

Economic Development Marketing: How Supply Chains Mirror Marketing Plans

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In a world where connections are key, the parallels between a supply chain and a marketing plan are more profound than one might think. Just as a supply chain orchestrates the flow of goods and services across the world, your marketing plan…

K-12 Enrollment Marketing: Essential Tips to Telling Your School’s Story

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Picture this: Parents sitting at their computer, surrounded by a stack of glossy viewbooks and inundated with emails from school admissions directors, each claiming to offer the ideal educational experience for their child. As they navigate…