Engagement dial turning to high

Make Employee Engagement an Ongoing Marketing Strategy

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Too often, organizations consider employee retention or employee engagement as a human resource or operations focus and assume that marketing should be focused on external audiences. If that statement seems true to you/your business, I challenge…
laptop on desk showing web design

Insights from a Recent Website Redesign

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There is more to website redesign than good looks. The construction of your website has to be innovative, be held to the latest SEO standards, with impactful messaging, and have rock-solid functionality. When designing a website, you must become…

SEO Marketing Guide

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If you’re a bank or credit union, now is the time to invest in optimizing your website through search engine optimization (SEO).
chalkboard asking who is your audience

Understanding your Customers: The Never-Ending Customer Journey Part Two 

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In July, I asked you if you know who you are. An odd question, maybe, but it’s all part of the process of understanding the customer journey. In that blog, I wrote that until you understood your own organization would you be able to define…
laptop and movie sign with notebook

Lights, Camera, Action: Three Elements for Marketing with Video

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As we have discovered in my earlier blogs, there is no media channel more powerful than video for marketing your company or organization to your target audience. Video draws in the viewer and creates a lasting understanding and a deeper connection…
rainbow color fading showing disappearance of color

The Disappearance of Color (or the gray takeover)

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I recently came across a TikTok that presented an analysis of the gradual disappearance of color over the last 200 or so years. The study used computer vision to analyze the color of 7,000 photographs from various museums, across 21 categories.…
2 people meeting each other in office

Media Meet & Greets: Seize the Opportunity

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Industry conferences and trade shows are back in full swing after a pause due to the COVID-19 pandemic. Many organizations are just starting to send team members back to events this fall as the heavy event season kicks off. Conferences are…
hands typing on a computer while reviewing owned media

Updating Your Owned Media: 3 Reasons Why It’s Time for a Review

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When it comes to marketing, we believe in employing a combination of owned, earned, paid, and shared media strategies to ensure you’re connecting with your clients wherever they are. While each of these strategies have their own actions,…
website-copy-vlog

Not an Online Brochure – Writing Website Copy That Works!

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At Chartwell Agency, we do more than design and develop beautiful websites – we also write the website copy. Why? Writing website copy is a specialized style of marketing content development that is part science, part artform. Understanding the user experience, following best practices for consistent content presentation, telling a story, and driving a call to action across multiple display variables represent just a few of the challenges for web copywriters. Here are a few tips to write website copy that really works.
benefits of blogging

The Benefits of Blogging and Answering: Should My Company Blog?

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We often get asked: is it really beneficial for my company to have a blog? Or, we are so busy, do we actually have time to blog? The answer to both of those questions is a resounding – shout it from the mountaintops – YES! I mean, after…