The Value of Marketing for Third-Party Logistics Companies

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A few weeks ago, my husband and I packed up our two kids and headed East for our annual family beach vacation in Delaware. We made our way through Chicago traffic, on to Indiana toward the Rust Belt and the Ohio and Pennsylvania turnpikes.…

Recession Proof Your Marketing

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The fear of a recession is real, and there is a large debate on whether the downturn will begin this year or next. This means a potential decrease in consumer spending, fewer products and services being sold by businesses, and more job loss…
Do You Know Who You Are?

The Never-Ending Customer Journey

Defining your audience begins with knowing your own organization   Who do you think you are? No, really. Do you know who you are as an organization? Because only when you understand your own organization will you be able to define…

The WWW (WHY? WHAT? WHO?) of Website Development

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https://youtu.be/hgcwG7MGtuw Websites are the core of most businesses’ brands. They are a portal for people to know and understand who you are, what you do, why you do it, and what you can do for them. As digital and virtual engagement…
man taking vertical video of coffee and cake

Vertical Video: Three Reasons to go Vertical

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In my first blog of this series I laid out the reasons why you should be using video in your marketing efforts. The number of people consuming video on their mobile devices is staggering and only increasing. In my most recent vlog I went over…
patient sharing story with doctor

Tell Patient Stories in Your Healthcare Marketing

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Storytelling is powerful in any type of marketing and sharing stories in healthcare marketing will strengthen your visibility and reputation. Sharing stories and testimonials from patients* or family members – or friends of patients – can…
employee recognition by group of people

Kudos – Giving Employee Recognition in a Way that Matters

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Great organizational leaders do it frequently and effectively. All employees need it. Positive corporate cultures thrive on it. To what am I referring? Giving employee recognition and praise. While we know that receiving praise for a job…

The Impact of Imagery on Memory: 3 Ways to Become More Memorable to Become More Persuasive

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As we continue to be inundated with information from every possible source, it can be challenging to ensure that your message is not only being noticed but remembered. Whether it’s a PowerPoint presentation or a digital ad, imagery plays…

Making an Impact in the New Normal of Public Relations

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As most public relations professionals know, there have been incredible changes with media in just the past few years forcing even the most experienced marketing experts to learn a new normal in pitching and securing stories. Traditional…

Social Media and Financial Literacy: Where Millennials and Gen Z are learning about money

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Millennials and Gen Z are using alternative social media platforms to learn about financial literacy. Millennials and the Gen Z population: They’re smart. They’re savvy. They aren’t loyal to any brand. They’re inundated…