Timeless Bank & Credit Union Marketing Trends

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Social media, blogs, community outreach, advertising, website content, video development, oh my! How can financial marketing teams today manage their time and resources to effectively attract new clients and drive growth? Hint: Less is more.…

Marketing Resolution for 2022: More Video, Part 1

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A few years ago, Chartwell anticipated the boom in video for marketing. We prepared our clients, as well as launched our very own series of videos, to stay far ahead of the curve. Since that time, video use in marketing has exploded and shows…

The Difference Between Strategic Planning and Annual Planning (And Why You Need Both)

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What is the difference between strategic planning and annual planning? If you’re not sure, or your organization uses one document for both, keep reading! There’s a significant difference between the goals and uses of a strategic plan, which…

Social Media Snack: How to Know When Your Facebook Posts Need a Little (or Big) Boost, Pt. 2

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We know you’re always hungry for more tips and tricks to improving your social media presence, which is why the Chartwell team is returning for another Social Media Snack. Social media is an enormous asset to your brand, and we hope this…

Chartwell Agency Work Earns Gold and Silver Awards in National Credit Union Marketing Competition

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  MAC Awards, a national awards competition for credit union marketing, recently recognized work created by Chartwell Agency, an award-winning marketing firm based in northern Illinois. The MAC Awards are reviewed and issued by the…

Financial Industry Marketing Trend: Keep it Virtual

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Forecasting financial industry marketing and public relations trends is an important component of any communications and marketing plan. Check out some of these trends to help enhance your visibility.
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Reinvent Your Public Relations Strategy

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With the economy beginning to show signs of a resurgence, now is the time to reinvent your credit union or community bank public relations strategy. Why now? With more than a year of navigating the unfamiliar territories of the pandemic, we…

Want to Earn Interest in Your Financial Marketing

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To feel more confident in your financial marketing and communications today, consider strategies that will help increase interest earnings in your marketing portfolio. What does that look like?

Tips for Credit Union Marketers Navigating the COVID Landscape

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Everyone has been touched by COVID, and (for the most part) credit unions have done a good job pivoting to make sure their members have the information and resources they need to make it through. In some respects, this has been an opportunity for credit unions to shine, demonstrating how their focus on community ties and member value set them apart when the going gets tough. However, as we begin to emerge from 2020-pocolypse, credit union marketers are shifting from what feels like survival mode to the desire to strategize, plan, and measure their programs (ah, the good ‘ole days!).
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Chartwell Agency Earns Six International Marketing Awards

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Chartwell Agency recently earned six MarCom Awards, including two Platinum – the highest honors, for marketing efforts on behalf of its clients. The MarCom Awards is an international creative competition which recognizes outstanding achievement…