Combatting the Great Resignation: Tips for Marketing and Communications Teams

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In the most recent employment data from the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their job in August 2021. This is a record-high rate, with the most people quitting their jobs in the south and Midwest regions of the country.…
credit-union-community-bank-public-relations-strategy

Reinvent Your Public Relations Strategy

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With the economy beginning to show signs of a resurgence, now is the time to reinvent your credit union or community bank public relations strategy. Why now? With more than a year of navigating the unfamiliar territories of the pandemic, we…

Pandemic and Politics and its Impact on Media Relations

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There is no doubt, the pandemic and politics have significantly influenced American media. Turn on primetime news and read the headlines in your local newspaper. You are guaranteed to hear about the pandemic and polarized politics. But don’t…

Public Relations Strategies: Get Off the Backburner and in Front of Your Clients

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When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…

Rock Valley Credit Union Names Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Rock Valley Credit Union (RVCU), a Rockford-area independent financial institution that offers personal solutions for…

Edgebrook Shopping Center Selects Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Edgebrook Shopping Center, a Rockford original which serves as home to numerous local merchants including restaurants,…

The Top Tip to Best Position Your Brand Today…and Tomorrow

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It’s obvious. People are spending more time online today due to the pandemic and social distancing restrictions. And the trajectory of online engagement is expected to continue. Is your brand leaning into this trend? How can you best position…

Tips for Current Real-World (Video) Media Interviews

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During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence…
BioForward Wisconsin media interviews on 3 monitors

Chartwell Agency Hired by BioForward Wisconsin to Manage Public Relations

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Chartwell Agency, an award-winning public relations and marketing firm, was recently hired by BioForward Wisconsin, the voice of the state’s biohealth industry, to orchestrate and implement its public relations and social media efforts. BioForward…
owned media

Don’t Just Earn Media, Own It

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While media relations plays an important role in a well-rounded public relations strategy, consider adding additional communications strategies to your toolbox, including owned media.   A successful communications strategy employs earned…