Beloit Health System, headquartered in Beloit, Wisconsin, serves residents of Wisconsin and Illinois with the highest-quality, patient-centered primary and specialty healthcare. The health system features 15 locations, including the primary hospital, clinics, the Hendricks Family Heart Hospital, Beloit/UW Cancer Center, NorthPointe Health & Wellness Center and NorthPointe Surgery Center.
To celebrate and commemorate its 50th anniversary for area residents and employees, health system officials asked Chartwell Agency to partner with them to develop a community-wide theme and celebration.
Solution
Chartwell developed a birthday party-themed anniversary celebration for Beloit Health System to bring people together and celebrate. Additionally, the event included a “welcome home” invitation to individuals born at the hospital within the past 50 years.
The event was free and open to the public with activities, food, live music, and opportunities to learn more about Beloit Health System and its many specialties for all ages.
Chartwell provided the themed graphics, including the save the date and invitations, posters and event passport, as well as website and digital assets to ensure consistency across all communication platforms. Chartwell also oversaw public relations efforts, including community partner outreach and media relations stories and visibility. On the day of the event, Chartwell also provided public relations support and assistance to the leadership team.
Outcome
Beloit Health System’s 50th Anniversary was considered a huge success from several measurable aspects.
By the numbers:
4,300 attendance
200 volunteers
200,0000 print/media impressions
