Since 2013, Chartwell Agency has been the agency of record for Rockford Bank & Trust, a full-service community bank offering a diverse range of products and services, including commercial, personal and wealth management and private banking.
Solution
In 2017, Chartwell Agency began the development of content and design for a Rockford Bank & Trust e-newsletter, a quarterly electronic update from the bank to its database of clients, prospects, vendors, community partners and various business leaders. Each quarter, the newsletter includes news about issues, trends and timely perspectives about topics affecting the recipients.
The branded e-newsletters focus on business, wealth management and consumer banking and share information about new bank hires, community involvement, awards/recognitions and client profiles. The e-newsletter promotes the bank’s expertise in areas affecting customers and furthers its thought leadership and expertise in the region.
Outcome
Chartwell developed highly relevant information targeted at the Rockford Bank & Trust audience which led to higher-than-average results for its e-newsletter. For each newsletter distributed, 45-50 percent of the newsletter recipients opened and/or clicked through to the bank’s website for more information on topics. (In comparison, 21 percent of finance industry newsletters are opened.)
