Rebrand

Chartwell facilitated a companywide discussion on the organization’s differentiators and value proposition and conducted a brand analysis with leading partners and clients. With insight from both internal and external stakeholders, Chartwell Agency worked with the team to create a new identity and brand package which included a new name, logo, brand guidelines, and identity pieces.

We also developed a new website to feature more prominently and visually the compelling body of work from the Studio GWA team. The new site not only highlights projects, but also presents the team’s full capabilities with an improved user experience. Through the website, the Studio GWA team was able to define its voice for sharing its story locally, regionally, and nationally.

As part of the brand unveiling and rollout strategy, Chartwell developed communications to clients, partners, the community, and industry. We oversaw media relations, crafted a proactive social media strategy, produced a visual presentation for the formal unveiling event and developed a plan to capitalize on the momentum from the initial announcement.