Your Logo is More Than Just a Font

, ,
We do a lot of brand work here at Chartwell Agency, and that includes refreshing an organization’s existing logo or designing a new logo altogether for a business. Regardless of the end goal, we always start with a thorough discussion…
patient experience

Patient Experience Remains a Priority in Healthcare

, ,
Providing exceptional patient experience is critical in today’s healthcare market. Not only does a great experience provide value to the patient and their family, but it results in better health outcomes. Leading healthcare organizations…

Public Relations Strategies: Get Off the Backburner and in Front of Your Clients

,
When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…

Tips for Healthcare Marketers in 2021

,
Healthcare marketers today have a lot on their plates.  From updating COVID communications to promoting that new physician, and redesigning ad campaigns to managing social platforms, healthcare marketers find themselves pulled in multiple…

Begin with the End in Mind (or – How the Heck Do I Plan for 2021?)

, , ,
Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant…

Plan For The Unplanned In Healthcare

, ,
The COVID-19 pandemic has both underscored the importance of healthcare and challenged it in unexpected ways this year. Many hospitals and health systems were full of COVID patients and struggling with procuring personal protective equipment…

Year-End PR Moves for Banks and Credit Unions

, , , ,
Don’t wait, start planning smart year-end public relations (PR) moves to enhance your brand, reach your target audience and build credibility. For community banks and credit unions (along with many other organizations and industries), digital…
Group doing a postmortem

The Importance of Project Postmortems

,
Some of our favorite Halloween movies feature zombies coming back from the dead and creepy cemetery scenes. In the spirit of the season, I want to stress how important postmortems are for your marketing projects. The goal for these autopsy…

Is Your Marketing Plan Straight Out of a Horror Movie?

,
Horror movies: some love them, others can’t get through one without covering their eyes. Either way, I think we can all agree that none of us can get through one without yelling or throwing the remote at the TV. Oftentimes, we are left scratching…

Does Your Website Deserve a Raise?

,
Your website is one of your hardest working customer service representatives. Available 24/7/365, it’s always ready to connect with your customers. When was the last time you gave your digital employee a performance review? Just like any…