hands writing on data sheet for economic marketing trends

Strategic Marketing Moves for Economic Development Organizations in 2024

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As we enter 2024, experts predict a tumultuous economic landscape that could bring new challenges to businesses. With those, opportunities arise for economic development agencies to enhance their marketing and communication efforts to better…
Emily Hartzog smiling for Positive Phrasing Blog

Positive Phrasing – Why I Have a Big Problem with “No Problem”

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Positive phrasing is positioning a statement more positively. It means removing negative words in favor of positive ones, offering options, and emphasizing positive outcomes and consequences.
man holding check and X for pros and cons

Pros and Cons for Hiring or Working with an Agency to Grow Your Marketing Team

We’ve all been there – realizing that the demands on your marketing department exceed your team’s availability– or capabilities – to meet those expectations. While we can anticipate peak seasons, if needs consistently outpace resources,…
email marketing infographic

External Email Marketing: Top 5 Reasons Your Business Should Be Leveraging It

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The main goal of most brands is simple: reach and engage with their ideal audience. Unfortunately, there are countless strategies and dozens of platforms at your disposal. Feeling paralyzed with uncertainty? Chartwell Agency can assist, if…
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Considering LinkedIn Marketing? Tips for Effective Engagement.

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Considering using LinkedIn for marketing is a wise decision, especially if your target audience includes professionals, B2B clients, or you are looking to build your personal brand in a professional context. LinkedIn has more than 900 million…
marketing for c suite-executives talking to each other at table

Marketing for C-suite Executives

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You’ve worked your way up the corporate ladder. You’re likely responsible for overall strategy, providing deep insights on key business decisions to the CEO, leading M&A initiatives, or perhaps you are the CEO yourself. You are part…
machines working for manufacturing awareness month

Manufacturing Matters: 5 Tactics to Use During Manufacturing Awareness Month

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Over the past two years at Chartwell, I’ve had the privilege of leading our economic development vertical. Along with that opportunity comes the honor of getting to know manufacturers and economic development engines across the country.Manufacturing…
man_on_computer_on_website_for_economic_developemnt

Website Best Practices for Economic Development Organizations

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Recently, we did a deep dive into the country’s 25 fastest-growing communities, specifically, how their chambers and economic development organizations represented themselves through their virtual front door: their websites. While each approached…
humans and ai hand on tablet with lightbul

Humans and AI: Enhancing Creativity and Innovation

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In an era of rapid advances in tech, artificial intelligence (AI) is emerging as a driving force poised to reshape the industries Chartwell specializes in and redefining the way we all live. From optimizing healthcare processes and promoting…
map of Midwest with pushpins for new geographic markets

Enter a New Geographical Market Successfully with these Marketing Tips

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Entering a new geographical market can be beneficial for sustained and enhanced business growth. However, as organizations seek to expand their footprint, they often encounter the challenge of effectively entering unfamiliar territories. As…